Every food grower knows of the effect of nature upon the quality and presentation of food.
In the food chain the grower is the most important cog. Society has been seduced into believing it is the final outlet, the supermarket.
Supermarkets market themselves as a dream world of unearthly quality and presentation of food. This allows them to justify an enlarged price for products.
The consumer is convinced that any food stuff shouldn't be purchased if not in pristine condition, thus giving their power and support over to the supermarket.
The outcome is a world caught up in packaging and wasted food for the growers cannot find a market for imperfect produce.
The solution is with consumers to step outside their urban beliefs and demand secondary outlets of food artificially rejected by supermarkets and otherwise destined for tipping by the grower.
Earth cannot afford food to be wasted like it is. Give power back to the growers who will find a way to get food into the homes of purchasers.
It is time for the seduction regarding food quality to be seen through and people eating food that is likemthemselves, imperfect.
From my guide Crazy Horse through Ian Rogers Director Sphinx Spiritual
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